Aperture Pet&Life是一家新公司,今天宣布将其合并并进一步开发一些我们最喜欢的重礁品牌。去年投资集团Bertram Capital收购了批量礁石供应(which then bought Marine Depot,) then they bought Neptune Systems, before rounding off 2021 with thepurchase of EcoTech Marine, owners of AquaIllumination.
很少有人看到它来了,但是在短短的九个月内,贝特拉姆(Bertram)组成了一个由五个全美水生品牌组成的超级团体,这些品牌已经在自己的市场中出色,但共同代表了海洋技术的强大力量。今天,Aperture,LLC。将那些以前的公司重新推向了在全球50多个国家的在线零售,制造和分销结合的同质品牌。
A leap of faith
The horizontal growth doesn’t stop there either as in January we brought you the news that the team at EcoTech Marine has also been developing a reptile brand called跳跃栖息地,如今,Beta Brand现在在孔径投资组合中并肩作战,带有散装礁石供应,海王星系统,Ecotech Marine和Aquaillumination,因此HERP Technology可能也将获得范式转变。这是激动人心的时刻…
Aperture首席执行官Natalie Strahan说:“这些品牌的创始人始于共同的热情,以帮助人们体验繁荣的水族馆的美丽,喜悦和健康益处。”“随着我们扩大愿景和奉献,这是创建一家新公司的合适时机,使我们能够通过整合出色的技术,产品,合作伙伴关系和有用的内容来进一步丰富客户的生活。”
What it means to our hobby
As big as this buy-out is, as we reported before, our hobby is not yet affected in any way by the above news. Yes, Marine Depot is gone, but now you just buy from a different URL and save yourself the time of buying from two previously competing e-commerce sites. Aqueon, Coralife, and Kent Marine still exist under Central Garden and Pet, and Tetra, Marineland, and Instant Ocean are still alive and well under giant Spectrum Brands. If anything, even more doors of opportunity will open up globally for BRS, Ecotech, and Neptune products.
But the part we eagerly await is the cross-pollination of former rivals EcoTech and Neptune as their development roadmaps inevitably merge and they go on to share one software platform and interchangeable equipment, cables, and controllers. Two weeks agoAquaillumination pumpsand lights were added to EcoTech’s Mobius platform and we are excited by just what could be in the future, both for fish and reptiles.
其他公司可以被Aperture收购吗?他们有从工厂到前门的所有分类的市场,但是为什么要停在泵,灯,控制器和体内呢?如果您是它们,您会看到什么?还是现在是时候统一,投资和创新了?我们会看到BHS吗?Herp补给品?
This wasn’t a lottery win for everyone involved. Capital Investors do demand a return on their investment, and you probably wouldn’t want to be a rival LED light, pump, and controller manufacturer having to face up against those now even more monied all-stars in our marketplace. But competition drives innovation and we can’t wait to see some all-new reefing products roll out of the Aperture stable in the months and years to come.