当我们第一次写关于Reef Supplies in 2016they were operating out of a 1500 sqft shop where they catered to online and walk-in retail customers. They have since moved to a much larger 4000 sqft warehouse, ceased retailing livestock, and are now catering to online and e-commerce.
Once COVID hit in 2020, Reef Supplies like many other LFSs were forced to close their walk-in retail, but they were still able to operate online. They decided to accommodate their clients with curbside pickup, and that style of click-and-collect is still in effect today. All their local clients still have the option to order online, but also to choose local pick-up.
礁石供应还对其批发部门进行了一些更改。批发客户现在可以访问其主要网站reefsupplies.ca，但是所有帐户现在都从reefdealer.ca转移了。他们选择这种方法更加透明，并允许零售商访问大多数线路。
珊瑚礁供应已成长为加拿大最大的礁石干货零售商。雷·弗兰奇（Ray Franchi）和乔瓦尼·伦巴第（Giovanni Lombardi）仍然是唯一的所有者，雷（Ray）经营零售方，乔瓦尼（Giovanni）照顾批发。
礁石用品提供了许多礁石认识和热爱的流行品牌。他们与Aqua UV，Boston Aqua Farms，Bubble Magus，ESV，Ecotech，Fauna Marin，Hanna，Hanna，Kessil，Kessil，Korallin，Neptune，Neptune，Neptune，Polyp Lab，Reef Octopus，Spectrapure，Spectrapure，TLF等品牌非常紧密合作。
我们花了一些时间向乔瓦尼和雷问一些问题。这是他们不得不说的：
您什么时候搬进新商店？：
We moved in June of 2018. It was one of the toughest periods we’ve ever had. The website was still operational and growing. Ads were shut down to ease the load, but orders still had to get shipped out in the middle of a move.
As tough as it was, it was way overdue! The extra space allowed us to stock everything we sell on the website.
库维德对你怎么样？
与Covid的个人方面是艰难的，但在财务上并不是那么多。像大多数能够保持开放的零售商一样，我们看到销售额的急剧增加。2020年每天都像黑色星期五！我们认为我们必须加强比赛的时间，当我们看到订单增加了40％时，这些订单仍然必须在合理的时间范围内出来。
We pride ourselves in getting orders out as fast as humanly possible as that is our main task, after all. If orders don’t get out, our clients are not happy, and if our clients are not happy, we will not have a sustainable business. We have reinvested those COVID dollars back into the business to better serve our clients on things like a faster, more secure, and mobile-friendly website.
最大的障碍是什么？
总是有障碍。有些很容易克服，有些则不是那么多。在过去的几个月中，我们与加拿大卫生部进行了几次奔跑。除了PIA，没有什么专业。
想到的一个“障碍”确实给我们带来了一个曲线球，这是我们的服务器硬盘在2021年黑色星期五的第二天坠毁。我们的网站在一天的大部分时间都在下降。我们有小时的备份，但仍需要时间来恢复。搞砸了我们数千人！我们想相信，大多数客户都耐心等待，一旦网站启动，就回来了。从那以后，我们搬家了，并使用了一个全新的Web平台。
新平台对我们和我们的客户来说是一个改变游戏规则的人。它不仅是用户友好且快速的，而且还具有出色的功能。它非常适合移动设备，奖励系统非常易于使用，并且在登录时也可以在后端提供订单跟踪。它看起来也很棒，至少我们认为是如此！
您未来的礁石用品计划是什么？您想出售的谣言是真的吗？
Our plans are simple. We will be growing and expanding operations. We are looking at a second fulfillment center to get closer to western Canada. We want to make sure we acquire new clients and keep our existing clients at the same time. Our business revolves around our clients. PERIOD. If they are happy, they not only remain loyal, but they also recommend their friends.
关于出售公司的谣言，我们将在这里留下来！大多数企业主的最终目标是有利可图的退出策略。如果合适的报价在这里融为一体，那么我们将不娱乐它会很愚蠢。
We’d love to take a minute to thank all our super-loyal clients for trusting us with their reef supply goods. We would not be here without them! We’d also love to thank our suppliers. They also play a large role. Michael, Tom, Paul, Richard, Darren, Phil, Gary, Joel, Dave, Ines, Brendan, Josh, Daniel, Stephen, and Brandi (hope we didn’t miss anyone), we love you all. Thanks for the support!
