The most important Italian pet show, Zoomark International, held every two years at the Bologna fair, closed last week. We went to visit Zoomark, and our vision, limited to a small part in the PET sector, the aquariology, is quite mild for the industry.
Speaking of aquarist world, as already announced in the post presentation of the fair,Zoomark 2013 International Pet Show in Bologna Italy, the omens were all negative. The exhibitors were few, very few, but continued the downward trend triggered off 6 years ago, now more than a parable has become an exponential loss.
This was not a good omen, and while hoping that some exhibitors were added at the last minute we found that instead someone missed just some days before the fair. The entire section based on aquarium market, with a few rare exceptions, was included in one hall, number 19, along to other product categories. 6 years ago we had one halls and a half, just to make a comparison. A major step back for the world of aquariums.
One of the reasons for this failure, speaking with vendors, was surely the costs, in fact we are talking about a major investment in order to expose at Zoomark, the same requested to go to Interzoo, that’s too much seen the major differences between these two shows.
Two years ago we went during saturday, and this year tried to go on Sunday, but we found a rather low number of visitors, especially enthusiasts who instead were strongly present at least up to four years ago. The first comment that comes to mind is that this type of trade does not draw more, but mostly it is the Zoomark does not attract people. Why?
But instead why do international fairs suchInterzoo,颗粒和Aquarama吸引这么多游客？
显然，有几个因素对参展商和访客发挥了重要作用，当然总是谈论水族馆行业，一个因素是展位成本，并且再次缺乏公众，公众，因为Zoomark继续开放相反，对于供应商而言，与纽伦堡的Interzoo相比之下，确实有几个公共日子。
If companies can not have contact with the public to understand fads and trends, it decreases their willingness to participate in events like this. There aren’t neither workshops or seminars as a corollary of this show, unlike, for example, to what happens to MACNA, that being primarily oriented towards the general public can arrange a variety of events.
We have fear that, if this trend will be confirmed once again, soon the aquarium part of the Zoomark might even be cancelled for lack of interest. We hope of course that it will be not absolutely so, and the management of the fair will consider another way to proceed that could involve many companies to participate.
在这次博览会上，我们很高兴看到海洋水族馆占主导地位的美丽水族馆，其水平比我们通常在这场演出中所看到的要高。在接下来的几天里，我们将介绍我们在节目中看到的所有新闻，并提供图片和解释，因为在每种情况下都会介绍几种有趣的产品。
